The co-creation between Fitbeat Concert and ApertaCura brings together wellness and technology to inspire healthier lifestyles across Kenya. As the lead innovation partner, ApertaCura, through its wellness platform BimaFlow, integrates its four pillars— community, activity, rewards, and wellness—into the Fitbeat experience.
This collaboration expands user engagement, offering attendees exciting ways to stay active, earn rewards, and connect with a community focused on health. Together, Fitbeat and ApertaCura are redefining wellness with a fun, data- driven approach that empowers individuals to take charge of their health journey.